What to expect

Compelling professional copy oriented to your customer

Steve Kellogg is ready to provide a variety of copywriting assignments with special emphasis on business to business, self-help and holistic (mind-body-spirit) markets.

For sales letters and most other materials the Project Data/Agenda is a starting point for identifying goals and key content.

See Project Data

Lead with Benefits

Copy needs to focus on the reader - WIIFM (What's in it for me)

I'll help you define your core message and put it into words.

Professional Service Marketing materials and strategies

As a marketing director for a professional service firm, Steve understands the need for focus, clarity and consistency in establishing the image and sales effort for professional services.  There are no great mysteries to marketing professional services.  It simply comes down to:

• Identifying your potential clients, by name or type
• Be where the clients are and get involved 

This is a process, not a magic bullet.  The key to professional services is to either have a remarkable niche in which there is little competition, or to create trust through familiarity and performance.

Many firms create the typical brochure identifying their services and then passing it out as if it will make the sell.

More is involved.  One of the best ways to differential yourself in the marketplace is to provide a focus on the customer that many professional firms don't get.  Steve can provide the materials you need, but - more importantly - help your strategize an approach to transform your company into a customer focussed organization.

Focus Areas

• Helping professional service and consulting firms create and communicate their message
• Helping create sales and generate business for self help, self improvement, holistic and new age markets

Fees are based on your specific needs. The Estimated Fee Schedule may be used as a guideline for copywriting assignments.